WHAT DO YOU NEED TO KNOW FOR CONCENTRATED MARKETING CAMPAIGN?
THERE ARE 2 MAIN FORMS OF MARKETING CAMPAIGN
DIRECT ADVERTISING is presenting your goods or services in places where is their demand. For example, you trade fishing gear in a place where fishermen often go to fish. A fisherman will likely need a hook or renew his fishing gear hence he will come to see what you have to offer.
INDIRECT ADVERTISING is presenting your goods or services to the general public. This increases the popularity of your brand. For example, advertising stand on the highway, promoting plumbing products. It is unlikely that a person will need plumbing goods on a highway, especially if they can be purchased for just a few hundred kilometres. It is more likely that such goods will be bought closer to our home. But such a stand leaves a record about the brand in the subconscious. Such a record remains in the subconscious when the ad is heard on the radio, is seen on TV, on the road, or in other publicly available advertising spots.
You may not need the product now, but when you will, the mind will automatically present the first variations you remember or know. And, after a while, advertising has done its job – you become a customer of a promotional product or brand. Have you ever noticed that we often choose not necessarily the best goods in the store, but the ones that are best known and widely advertised? They attract our attention automatically.
Have you ever realised that the main goal of marketing is not only to sell a product or service once but to bring the customer back to buy the advertised product again and recommend it to others? For this purpose, sellers create network marketing or marketing pyramids.
I have noticed that one of the best forms of advertising is to create a community of customers. If your services or goods are of high quality, customers are usually happy to share their impressions, feedback, and more. This allows you to communicate with the customer and improve the quality. The Internet is the best place to create such communities.
I am a firm believer that the most important thing when starting a business is to focus on direct advertising. This means offering your goods or services where they are in the highest demand.
For example, if you need to sell bananas, according to market demand, it is best to agree with the largest food supermarkets to place your products in their outlets. But there is a big challenge here because the competition in this area is very high, you may need to discover a special kind of bananas and still offer them at a lower price. Or just offer them in places where people are hungry and will enjoy your product. There are no limits to creativity.
Determine who will be using your products and services, and where your potential customers may go to.
One of the cheapest, most popular, and most effective advertising which help you to grow your business in the world today is Google and Facebook. It is so, because of their precision, simplicity, dozens of features, and the ability to reach a vast audience of potential customers. In other words, advertising is offered only to the customer who is looking for your goods or services. There’s also the ability to select your target audience (by gender, age, location, interests, and more).
USE VARIOUS ADVERTISING RESOURCES
I suggest you find a partner or a company to help you find out ways to attract a potential customer with a targeted message.
You should also advertise your services on the most popular national channels (for example: social media channels, the Internet, news portals, ad portals, media, tv, radio, etc.).
By using various advertising resources, you are more likely to be found by the customers who would benefit most from your goods or services.
CREATE A WEBSITE AND ACTIVATE YOUR SOCIAL MEDIA CHANNELS
Today, due to increasing popularity of the Internet, you can create a website basically for free. A website is professionally presenting your face on the Internet. Knowing that, your goal could be to provide it in a professional, informative way. That way, your website can help you automate business processes.
Often, a website becomes part of a business process that helps to systematise and automate business processes. Therefore, the website should work for you.
If you haven’t already, I highly suggest creating and optimising your social network accounts (e.g. Facebook, Google, Youtube, Twitter, Linkedin, Instagram, Vimeo etc.). Target audience can be selected based on age, gender, interests, location, etc.
ACTIVATE NEEDED TOOLS FOR ADS AND CUSTOMERS MANAGEMENT
- Google AnalyticsTools Activation (Monitor and Know Your Customers)
- Direct communication with the visitors on website with chat, example link
- Google AdWords and Facebook advertising company
- Find a professional for website Search engine optimisation (SEO)
- Organise your customer database, to collect and work with marketing campaigns
- Place your products or services ads on the most popular portals in the country
- Press release in the newspapers
- Newsletters and Bulk Messaging
- Create a video presentation on Youtube or Vimeo
- Solve your services or products quality and maintenance issues
COMMUNICATION WITH YOUR CUSTOMERS WILL HELP YOU TO CREATE QUALITY
Communication with the customers is key. To succeed at it, consider following advice. Provide high-quality descriptions and instructions. Help your clients and communicate with them. Create a video to present your product or service.
PROVIDE CUSTOMER TESTIMONIALS
Collect the testimonials, involve famous people or influencers to promote your business. By doing so, the confidence in your product or service will increase dramatically.
PRESENT YOUR PRODUCTS OR SERVICE BEFORE INTRODUCING IT TO THE MARKET
Do you want to increase the likelihood of your business success? Try this. Present and talk about your product even before introducing it to the market. A great example is “Apple” company. On the first day of selling a product, people are waiting in the lines because of the in-advance advertising.